Aha. I'm informed that it is in fact a "joke." Mind you, why someone would build a Kickstarter campaign (??!!??) around this is anyone's guess, and it's probably a stupendously bad idea to even build the structure to get yourself money for such a thing.
And then to argue with Neil Gaiman about it, that's just doubling down on your idiocy there, pal.
The social network of the future: No ads, no corporate surveillance, ethical design, and decentralization! Own your data with Mastodon!